Managed Ads and Full-Service Digital Marketing for local businesses
Digital Growth Unlocked.
We build the engines for small business growth
You want more calls and booked work. We build the tracking first, then the ads, the search rankings and the content. Every report shows what you spent, what it produced and what changes next.
Managed Ads from $149/week. Full-Service on a monthly retainer.
Two engines
Pick the engine that fits your business
Managed Ads if you need calls from Google and Meta this month. Full-Service if you want the whole marketing function run for you, SEO included.
Managed Ads
Done-for-you Google Search and Meta ads for local businesses.
We build your Google Search and Meta campaigns and run them for you. Keywords, audiences, ad copy, landing page and budget. Every week we tune them against the calls and forms they produced, not the clicks.
- Google Search and Meta campaigns, built and run for you
- Every call and form tied to the ad that produced it
- Weekly report: spend, leads, cost per lead, what changes next
- Billed weekly. Cancel anytime before your next bill
Starting at $149/week
Ad spend is separate. You pay Google and Meta directly and you set the budget.
Full-Service Digital Marketing
Your whole marketing function, on a monthly retainer.
SEO, Google and Microsoft Ads, Meta ads, content, email, analytics and conversion tracking, and AI search visibility. We scope it to the leads you want, then report every month on what we did and what comes next.
- SEO, PPC, Meta ads, content and email under one plan
- Analytics and conversion tracking, so every lead has a source
- Showing up in ChatGPT, Gemini and Google AI Overviews
- Monthly retainer. 30 days written notice to cancel
Custom quote
Price depends on channels and scope. Step one is a tracking audit, so you know your real cost per lead before we scale anything.
How it works
Three steps from first call to first leads
Tracking goes in before a dollar of ad spend. You approve the plan before anything goes live. From then on, every lead has a source.
- 01
We learn your business and goals
One short call. Before it, we look at your website, your ads and your search data. You tell us what a good lead looks like and how many you can handle.
- 02
We build the tracking, campaigns and content
Call and form tracking first, so every lead has a source. Then the campaigns, landing pages, content or email flows in your plan. You approve before anything goes live.
- 03
You get leads and a clear report
Calls and forms come in. The report answers two questions: what did we do for you, and what are we doing next. Weekly for Managed Ads, monthly for Full-Service.
What's included
Everything a growth engine needs
Both engines run on the same parts. Managed Ads uses tracking, Google Search ads, Meta ads and reporting. Full-Service uses all eight.
Call and form tracking
Every call and form tied to the campaign, keyword or page it came from, with the source on the lead in your CRM.
Google Search ads
Campaigns built around the services you want more of. You set the budget. We judge them on cost per lead, not cost per click.
Meta ads
Facebook and Instagram campaigns for your service area. Clicks go to your site, where we can track them.
SEO
Technical fixes, service pages, your Google Business Profile and links from sites that get real traffic.
Content
Service pages, articles and landing pages written in the words your customers search with.
Email marketing
Follow-up sequences and newsletters for the leads you already have. Nearly free, and most businesses skip it.
AI search visibility
Your business in the answer when someone asks ChatGPT, Gemini or Google AI Overviews. It sits on top of SEO, so we never sell it alone.
Reporting
Spend, leads, cost per lead and next steps. One page you can read in a minute.
Industries we serve
Built for businesses that run on local leads
Each industry has its own playbook: what people search for, what they ask before they call, and what proof they need to pick you.
- Healthcare and chiropractic
- Dental
- Legal
- Home services and roofing
- Real estate
- Professional services
- Childcare and education
- Another local service business? Ask. If the fit is wrong, we will say so.
Pricing
Simple terms. No surprises.
Two plans. Week to week or month to month. Ad spend stays in your own accounts, and the accounts stay yours.
Managed Ads
Starting at
Billed weekly in advance. Cancel anytime before your next weekly bill. No long contract to sign.
Ad spend is separate. You pay Google and Meta directly, and we never mark it up.
- Google Search and Meta campaigns, built and managed
- Call and form tracking to the exact ad
- Landing page setup and ad creative
- Weekly performance report
- Cancel anytime before the next weekly bill
Full-Service Digital Marketing
Scoped to your goals
A monthly retainer sized to the channels you need. 30 days written notice to cancel, and the notice period is the only commitment.
Ad spend for any paid channels is billed to you directly by the platform.
- SEO, Google and Microsoft Ads, Meta ads
- Content and email marketing
- Analytics and conversion tracking
- AI search visibility
- Monthly report and strategy review
Refunds and cancellation, in short
- Managed Ads is billed weekly in advance. Cancel anytime before your next billing date. Weeks already billed are not refunded.
- Full-Service needs 30 days written notice. The notice period is billed. Work already delivered is not refunded.
- Ad spend goes to Google or Meta, not to us, so we cannot refund it.
Full details in our Refund & Cancellation Policy.
FAQ
Straight answers
Contact
Tell us about your business
Send three lines through the form: what you do, where you are and what you want more of. A person reads it and replies, not an autoresponder.
Email
Mailing address
CassellsKnight LLC
26787 Agoura Rd Ste E8 #4114
Calabasas, CA 91302Response time
Within one business day.